Read time: 3 min 15 sec Whatup Reader! And just like that it’s time for Michael Bublé to come out of hiding and for Mariah Carey to make upwards of $2.5 million from royalties for ONE song. But also, I do love me some Mariah. If that stat has you ready to throw your phone, know that I'm right there with you, and also, the end of this email has an announcement about tomorrow's Cyber Maestro Monday sales, so maybe skip down there first and then throw. If you’re new here, I send these recap...
6 days ago • 3 min read
Read time: 1 min 57 sec Whatup Reader! Sliding in with a quick one today, inspired by my twin, and very good friend, Laura Jean. If you don’t know of her, now you do, and if you’re not on her email list, what are you even doing? Yesterday, Laura sent out an email with a hat tip to a specific slang phrase made popular by Gen Z (immediately no to that 6-7 Gen Alpha nonsense), that perhaps you’ve seen a fair amount on the internets: “Touch grass.” I’d like to piggyback off of that notion, and...
11 days ago • 1 min read
Read time: 4 min 34 sec Whatup Reader! So, y’all know that I’m very much a cat person (if you don’t know, now you know), but a little more that 2 years ago I became a dog parent to Moose, the sweetest dog ever, and quickly learned that being a dog parent means walking. Every day. Lucky for me, Moose loves a ride in the Jeep, but could care less about going on a walk. Given that neither of us are itching to just be walking around town, over the past few months I’ve unintentionally cut our...
about 1 month ago • 4 min read
Read time: 1 min 27 sec Whatup Reader! I know the last few weeks have been story time Tuesdays (much appreciate the positive feedback btw 💚), but sometimes I be using these Tuesday emails to simply give you permission that you didn’t need (but that I know many folks still wait for). Today’s permission slip: Not everything needs to get done. Some things you can just ignore forever. Actual footage of Nike right now: miss jay gif GIF But it’s true. And this is coming from me, the Maestro with...
about 2 months ago • 1 min read
Read time: 2 min 5 sec Whatup Reader! Sometimes I like to sit and think about hypotheticals. I play out made-up scenarios to see how what the butterfly effects might look like. This time, it was about beach volleyball. I spend no less that 6 hours a week playing beach volleyball. I started in early 2020, right before the world shut down, and I’ve been obsessed ever since. Lex andI take lessons twice a week. We play pick-up for a few hours every Friday. We’ve taken a last-minute trip to...
about 2 months ago • 2 min read
Read time: 1 min 53 sec Whatup Reader! First off, BIG thank you for the kind (and enthusiastic) responses to last week’s email. Ya’ll are my people. I wanted to follow up that email with a business lesson that maybe is a non-sequitur, but I don’t even care, because it needs to be said. Ya’ll, if no one has raised their hands and said they want the thing that you want to make, DON’T LAUNCH IT. I’m not saying this because I don’t believe in you, I’m saying this because I believe in math. So...
3 months ago • 1 min read
Read time: 3 min 21 sec Whatup Reader! Sooooo, yesterday the email marketing service formally known as ConverKit sent out an email announcing a significant price increase for all of its users, effective October 15th. People were, understandably and justifiably, pissed. Everyone checking their email on Monday morning. Now, I use ConvertKit. I’ve been a loyal subscriber since 2015. Their platform is actually how you’re receiving this very email. Yes, my price is going up, no, I’m not happy...
3 months ago • 3 min read
Read time: 2 min 22 sec Whatup Reader! Sliding in today to give you the permission you don’t need to change directions. There’s plenty of memes out there that say that every day is an opportunity to start all over again and while I think there’s a bit more nuance than that and some planning is definitely required, the sentiment that any day is absolutely the right day to make the decision and take the first step in a new direction, is very accurate. I’ve run my Instagram Intensive for six...
3 months ago • 2 min read
Read time: 1 min 0 sec Whatup Reader! Sliding in with a quickie today. Hopefully you’ll use the time saved to go and execute on the action items. Two of my favorite people have recently each launched their own answer to the current question that seems to be on everyone’s mind: “What can I even do?” Resource 1: First up, my actual brother, Justin Dennis (check out the podcast episode I did with him), has returned to Instagram and started an account called @RootedConnection, for those who...
3 months ago • 1 min read