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Whatup Reader!

Despite the subject line, this email has nothing to do with actual babies.

Fun fact for those of you who don't know: I was a pelvic floor physical therapist for a good, solid 5 years of my physical therapy career. It's actually what set me down the path of learning about pain science and visceral mobilization, and is how I somehow found myself in an ice bath at an event in LA with like 500 people and an IG video that went viral. But that's a story for another day.

Today, I'm just going to be a good business owner and do something that I don't do all that often: promote my services.

It’s October, which means that folks are starting to think about next year and what they want things to look like. I know this not because the items have changed over in my local CVS (they be doing the absolute most over there), but rather because I've had an increased number of Maestro Meetings over the past few weeks.

For those of you that don't know, Maestro Meetings are 90-minute (yes, I bumped them up from 60 minutes to 90 minutes earlier this year because they were all going that long anyway 🤷🏽‍♂️) one-on-one deep dives where I answer all your questions, solve all your problems, make all the decisions for you, and send you off with action items and a game plan. No, but really, that's exactly how it goes.

I've always been quite fond of the one-off session model (if you’ve been thinking about trying it, DO IT), and so I figured why not promote them now? There's a good chance that, if you’re like most of the business owners in my ecosystem, you're starting to think about next year. Perhaps even more so than that, if you're riding the same wavelength as so many of us, there’s a good chance you’re starting to think about change in the business: a new offer, a new service, or perhaps even a new direction altogether. Puhlease know that when the Universe is Universe-ing, you're not alone.

This isn't a scarcity email to say that I only have one spot left or anything like that. I have availability and I want to make sure that you know about it.

If you want some help with Q4 planning, Black Friday/holiday planning, 2027 planning, product suite restructuring, that new idea, that new direction, that new offer, the messaging, the structure, the delivery method, the timing, the pricing, the deliverables, the logistics, where to start, what to prioritize, what to lean into, how to market it, or how exactly to launch it, sign up for a Maestro Meeting and let midwife Maestro help you bring your baby into the world.

All righty, that's all for today. No lesson, just a reminder of my services and a reminder to promote your own.

Happy Tuesday, Reader.

Maestro out.

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​I write differently over here.
Less advice, MOAR musings.

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