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Hi, I'm the Maestro. 🙋🏽‍♂️

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Featured Post

Don't assume

Read time: 2 min 6 sec Whatup Reader! Don’t assume they know. Don’t assume that who knows what? Don’t assume that anyone knows anything. I’m still over here hanging out with my new bestie, ChatGPT, and the more I use it, the more I value what it can teach us about communicating with each other: Don’t assume that anyone knows anything. Ya’ll know that when I’m into something I go all in, which for this looks like podcasts, newsletters, long ass YouTube videos, and subreddits. Real talk, the...

Read time: 4 min 32 sec Whatup Reader! I wrote the email below this past Sunday while cleaning the house with Lex and listening to a podcast about ChatGPT. It be like that sometimes. When the Muse hits, I listen, and what we created is perhaps a bit…sharper than some of my other emails, but it’s my whole truth, so I’m sharing it. As always, take what serves you and leave the rest. Real quick before we get into it, as promised, I put together a list of the charitable organizations that you...

Read time: 2 min 56 sec Whatup Reader! Summer is coming, ya’ll! If you’re new here, I send these recap emails out on the last day of each month as a way to share the things that this awesome community has told me they’ve found helpful, and also to let you in on things that are coming your way in the next few months. I know you’re busy and I realize I put out a lot of content in a bunch of different places, so if you’re ever worried about missing anything, rest assured that the monthly recap...

TV gif. Whoopi Goldberg as Doctor Elise Pruitt on Harlem, raising her eyebrows expectantly.

Read time: 3 min 15 sec Whatup Reader! Hopefully that subject line got your attention. I promise this isn’t a bait and switch. I actually want to talk about touching your body. I make it a point to try and create more content than I consume, however, consumption is often an integral part of my inspiration process. These days, much of what I’m consuming is serving as examples of what I don’t want to create, which, conversely, makes the good stuff stand out that much MOAR. A few years ago,...

Read time: 2 min 49 sec Whatup Reader! We are two days out from Press Record: The Podcast Launch Workshop, and yes, I’m sending an email that includes a story that conveys a lesson that ties into sales pitch. We about that transparency life. I figure if the offer isn’t for you, hopefully the lesson will be. As always, take what serves you and leave the rest. So, the story: This past weekend Lex and I left the bubble and drove to Harbor City to watch our friend Jemma perform in an ice-skating...

Read time: 3 min 22 sec Whatup Reader! Ya’ll already know: If you’re new here, I send these recap emails out on the last day of each month as a way to share the things that this awesome community has told me they’ve found helpful, and also to let you in on things that are coming your way in the next few months. I know you’re busy and I realize I put out a lot of content in a bunch of different places, so if you’re ever worried about missing anything, rest assured that the monthly recap will...

Read time: 2 min 9 sec Whatup Reader! No life lessons this week, just an announcement, which, I guess is actually a lesson: If you want to make sure people know about something, make sure you actually talk about that thing. So, the announcement: Cinco de Maestro is around the corner, and this year I’m doing it a little differently. No countdowns. No "expiring" discounts (let’s be honest, they always come back). No buy more to save more. Instead, two new projects that I’m genuinely excited to...

Read time: 2 min 14 sec Whatup Reader! Before we hop into it today, I’ve got one MOAR resource for you to help keep the kiddos safe. In case you have no idea what I’m talking about, two Tuesdays ago I wrote an email to you fine folks about stranger danger after I intervened in a potentially no bueno situation at the park. My girl, Erika Mayall, responded to that email and shared with me the concept of "tricky people". This is a great reframe especially for kids who may have people pleasing...

Read time: 2 min 53 sec Whatup Reader! So, right of the bat, ya’ll had a tremendous response to last week’s email about the creepy man in the park. I very much appreciate your kind words. As a quick follow-up to that email before I dive into today’s musing, I want to share something that my friend Erika Mayall offered up in the response email she sent me. While she said she can’t take credit for the concept because though she doesn’t remember where she first heard it, she knows for certain...

Read time: 7 min 14 sec Whatup Reader! Right of the bat, that subject line is a rhetorical question. Not because I don’t want to hear from you, but because answering said question isn’t the point of this email. In order to get to the point, allow me to lay the foundation and give you the backstory. This past Sunday while taking Moose on her morning walk, I saw a man who looked to be in his late 50s, standing on the outside of the chain-link fence that encloses the baseball fields at the local...