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Hi, I'm the Maestro. 🙋🏽‍♂️

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Featured Post

Pulling back the curtain

Read time: 7 min 9 sec Whatup Reader! No fun story to set the scene today. I've been deep in the computer finishing up the rebrand of my second podcast and its associated website. MOAR on that next week. BIG stoked. Today we're once again talking about, you guessed it, the website messaging audit! If you've been with me for the past 16 months or so, you know that post-election was a tough time. It forced me to reflect on what I was building, making, and doing, and whether it was what I would...

Read time: 6 min 58 sec Whatup Reader! In full transparency, what follows is an email that I sent out last week to a subset of my full emailing list, more specifically, the subset who had specifically expressed interest in messaging help. I decided to share it with you, my full list, for this Tuesday's Maestro Mail because I firmly believe that if you're excited about something, and you want to use that something to help people, you should talk about that something. So here we are. (Big thank...

Read time: 3 min 5 sec Whatup Reader! Bring it in. (I’ve been watching too much Ted Lasso.) Let’s talk about Instagram for a second, and then about my new messaging services. So, every few years, the question, “Is Instagram dead?” starts circulating and usually coincides with a generalized aversion to posting. No, Instagram is not dead. Yes, there's something to be said about the burnout that comes from extending effort and getting nothing in return. But I’ve watched people be in a one-sided...

Read time: 3 min 39 sec Whatup Reader! Ahhh, movies used to be so good. I’ve spent the past two-ish weeks DEEP in the computer and I figured I’d let you in on what’s been monopolizing my time. I announced it on here a few emails ago, and I’ve been sharing on the ‘Gram that I’m rolling out some new messaging offers, and the reception has been…honestly it’s been amazing. Folks are excited, folks are happy for me, and folks are telling me how much it’s needed. It’s really fucking cool. NGL. I’ve...

Read time: 0 min 29 sec Whatup Reader! Y'all...Bad Bunny did the damn thing. I’ve got no lessons that are top of mind that I want to teach, or that I think are more important than what señor Benito shared with us during those 13 minutes. If you haven’t watched, go watch. If you already watched, go watch it again. Then hit me back and let me know your favorite part. This was mine: #IYKYK Bonus points if you send me your favorite meme. The innanet is just too damn quick. Together, we are...

Read time: 1 min 52 seconds Whatup Reader! Gonna cut right to the chase because I’m excited about this one: I’ve figured out the thing that I want to build that is worth saving, and I need your input. Since Trump got into office I’ve been preaching that one of the best things we can do is to build things worth saving. However, as it relates to online business, I’ve struggled to figure out what that looked like for me, aside from doing the absolute most to help my existing clients. I waited...

Read time: 2 min 4 sec Whatup Reader! Action items. That’s what we’re laying out today. If you follow me on the ‘Gram then you might have seen my post outlining this information, but I wanted to make sure to share it here as well because Instagram clearly isn’t the be all end all. Whatever you might be feeling right now, I’m going to ask that you turn it into action. Below, you’ll find four options, pick your favorite and start there. Option 1: Donate to Minnesota. There are literally...

Read time: 2 min 0 sec Whatup Reader! If you have the opportunity to lean into community, say yes. If you don't have that opportunity, create it. This past weekend, Lex and I were fortunate enough to have a completely full dining room table (so full that we actually had to bring in the two chairs that we typically have out on the patio). Our dinner table was full, our hearts were full, our bellies were full, and needless to say, our schedules were full. Community involves people, people have...

Read time: 2 min 22 sec Hola amigos! Writing this on my phone from a beautiful beach in Playa del Carmen on our last day of vacation. Cannot recommend this place enough! Every year Lex and I go on vacation with this amazing couple that I met during my Paragon Training Methods days. (Shoutout to LCT for the friendship alley-oop.) What started as trips to Vegas turned into trips to Mexico when we realized that 1 - Vegas is cold as shit in December, 2 - Mexico is way warmer, better, and less...

TV gif. Annie Murphy as Alexis Rose from Schitt's Creek fiddles with her fishtail braid and says repulsively, "What?! Eww!"

Read time: 2 min 39 sec Whatup Reader! Quick reminder that TODAY’S THE DAY! My brand-spanking new webinar, ChatGPT for Online Business Owners is going down TODAY in just a few hours at 11am PST. All the deets are on the registration page, so smash the Maestro Green button below to join the party. JOIN THE PARTY Now, back to the subject line of this email: Would YOU want that? Clearly I’m all in on AI. I’m an AI-realist who doesn’t want LLMs put back in the box, but I will also forever be The...