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Hi, I'm the Maestro. 🙋🏽‍♂️

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Read time: 4 min 37 sec Whatup Reader! There’s no way you don’t know that Black Friday is coming buuuut you might not know where the phrase ‘Black Friday’ came from. It’s commonly believed that the phrase Black Friday was first used as a reference to businesses operating in the red (aka at a loss) until the day after Thanksgiving, when the script flipped and they magically started turning a profit and operating in the black. Honestly, wtf kind of business model would that be? Operating at a...

Read time: 3 min 55 sec Whatup Reader! Is there actually a cure for loneliness? I have no idea. But I was willing to risk the borderline clickbait title because I do believe that what follows are some actual action items that you fine folks might find helpful. Last week I shared a post that spoke to my belief that at the heart of most human action is an attempt to combat loneliness and feeling/being alone. We can pathologize it (“That’s textbook attention-seeking behavior.”), demonize it...

Read time: 3 min 0 sec Whatup Reader! Sliding into your inbox a little later than usual today because I needed rest, so I took it. The results of the election didn’t surprise me, but that doesn’t mean they don’t affect me, so instead of forcing content I asked myself what I needed and leaned into that. Yes, I’m “still” talking about the election. It’s only been a week. If you’ve processed and moved forward, I love this for you. If you’re still feeling some kind of way, I see you, I get you, I...

Read time: 2 min 26 sec Whatup Reader! I train my calves once every never. If I were to tell you that I’m trying to grow my calves, that would be, based on my actions, a big ass lie. Action express priority. Actual footage of me on leg day. Voting is just like that once-per-year calf session. Hear me out. And yes, we’re talking about the election. Election season brings with it all the feelings. Frustration, anger, anxiety, hope, resentment, overwhelm, excitement, skepticism, concern....

Read time: 3 min 11 sec Whatup Reader! Happy Halloween! And just like that it’s time to dress your pets up in costumes they hate, break the bank on candy for those trick-or-treaters, and then go put up your Christmas tree. (Jk on that last one, can we wait til after Thanksgiving? Please and thank you.) If you’re new here, I send these recap emails out on the last day of each month as a way to share the things that this awesome community has told me they’ve found helpful, and also to let you...

Read time: 1 min 55 sec Whatup Reader! We’re one week out from election day. Are you worried? If you’ve got the ability to vote early, do it. If you don’t, just make sure you vote. Ya’ll already know that I understand the assignment and I’m team #HarrisWalz, but I have to admit that the Threads scrolling as of late doesn’t have the same optimism that it did in August when the Harris wave of hope took the interwebs by storm. It’s to be expected. Shit starts to get real when you get down to the...

Read time: 3 min 13 sec Whatup Reader! First things first, applications are open for the LextroMind, the exclusive, high-touch, 9-month mentorship that I run with Lex Lancaster that combines online business coaching and done-with-you tech solutions to help brick-and-mortar health and wellness business owners launch their digital products and services. It’s our promise that at the end of our 9 months together you will have successfully run your first launch and integrated all of the tech and...

Read time: 2 min 55 sec Whatup Reader! We blinked and it’s October, the weather is actually quite shit here in the South Bay, but I want to focus on more positive things for today’s email: My sneakers. If you know me, you know that I’m a bit of a sneaker head and always have been. Just look at baby Maestro. I’ve always loved getting new sneakers, keeping up with the latest drops, and finding footwear that made a statement. But no matter what, I’d never sacrifice comfort for style. If it’s...

Read time: 3 min 32 sec Whatup Reader! And just like that it’s almost time for Starbucks to start selling that gross peppermint drink. If you’re new here, I send these recap emails out on the last day of each month as a way to share the things that this awesome community has told me they’ve found helpful, and also to let you in on things that are coming your way in the next few months. I know you’re busy and I realize I put out a lot of content in a bunch of different places, so if you’re...

Read time: 1 min 58 sec Whatup Reader! Let’s talk about selling. Or to put it another way, receiving. I had the honor of speaking at the CPTA annual Conference this past Saturday. During my presentation one of the attendees asked for a simplified approach to using Instagram for business. I hit her with what you’d expect: Consistency, competency, specificity, authenticity, and then I added, “You’ve got to be willing to ask for the sale. You’ve got to be willing to talk about your services.”...