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Hi, I'm the Maestro. 🙋🏽‍♂️

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Featured Post

Because You Want To

Read time: 2 min 49 sec Whatup Reader! We are two days out from Press Record: The Podcast Launch Workshop, and yes, I’m sending an email that includes a story that conveys a lesson that ties into sales pitch. We about that transparency life. I figure if the offer isn’t for you, hopefully the lesson will be. As always, take what serves you and leave the rest. So, the story: This past weekend Lex and I left the bubble and drove to Harbor City to watch our friend Jemma perform in an ice-skating...

Read time: 3 min 22 sec Whatup Reader! Ya’ll already know: If you’re new here, I send these recap emails out on the last day of each month as a way to share the things that this awesome community has told me they’ve found helpful, and also to let you in on things that are coming your way in the next few months. I know you’re busy and I realize I put out a lot of content in a bunch of different places, so if you’re ever worried about missing anything, rest assured that the monthly recap will...

Read time: 2 min 9 sec Whatup Reader! No life lessons this week, just an announcement, which, I guess is actually a lesson: If you want to make sure people know about something, make sure you actually talk about that thing. So, the announcement: Cinco de Maestro is around the corner, and this year I’m doing it a little differently. No countdowns. No "expiring" discounts (let’s be honest, they always come back). No buy more to save more. Instead, two new projects that I’m genuinely excited to...

Read time: 2 min 14 sec Whatup Reader! Before we hop into it today, I’ve got one MOAR resource for you to help keep the kiddos safe. In case you have no idea what I’m talking about, two Tuesdays ago I wrote an email to you fine folks about stranger danger after I intervened in a potentially no bueno situation at the park. My girl, Erika Mayall, responded to that email and shared with me the concept of "tricky people". This is a great reframe especially for kids who may have people pleasing...

Read time: 2 min 53 sec Whatup Reader! So, right of the bat, ya’ll had a tremendous response to last week’s email about the creepy man in the park. I very much appreciate your kind words. As a quick follow-up to that email before I dive into today’s musing, I want to share something that my friend Erika Mayall offered up in the response email she sent me. While she said she can’t take credit for the concept because though she doesn’t remember where she first heard it, she knows for certain...

Read time: 7 min 14 sec Whatup Reader! Right of the bat, that subject line is a rhetorical question. Not because I don’t want to hear from you, but because answering said question isn’t the point of this email. In order to get to the point, allow me to lay the foundation and give you the backstory. This past Sunday while taking Moose on her morning walk, I saw a man who looked to be in his late 50s, standing on the outside of the chain-link fence that encloses the baseball fields at the local...

Read time: 3 min 0 sec Whatup Reader! Woke up to rainy skies yesterday and the day before. Apparently SoCal is getting a head start on those April showers. If you’re new here, I send these recap emails out on the last day of each month as a way to share the things that this awesome community has told me they’ve found helpful, and also to let you in on things that are coming your way in the next few months. I know you’re busy and I realize I put out a lot of content in a bunch of different...

Read time: 2 min 12 sec Whatup Reader! So apparently I’ve started a “taking” series. You can check out Part 1: Take Advantage, and Part II: Taking Care, by smashing those hyperlinks. If you’ve been reading along each week (and even if you haven’t), then let’s proceed on, shall we. Last week I started listening to Braiding Sweetgrass by Robin Wall Kimmerer . I’ve had the audiobook in my queue for well over two years now, and I’ve narrowed the original recommendation down to about five possible...

Read time: 2 min 45 sec Whatup Reader! In last week’s email we chatted about taking advantage of the things you already have and the things that already exist. No need to reinvent the wheel, right? Today I want to riff about taking care of the things we have and that already exist. Now, as I type that last sentence I also feel the need to point out that it is ABSOLUTELY worth taking a moment to look around and see what is ACTUALLY worth fighting for and keeping, but what I’m really trying to...

Read time: 1 min 20 sec Whatup Reader! Take advantage of what you already have, and what is already around you. My inspo for this email: The timer in our home gym. I bought this badboy when I built out my garage gym during COVID, nearly 5 years ago. As we all do when we get something new, when this timer arrived I took advantage of the cool features, utilizing preset EMOMs, and tabatas (but also, fuck a tabata), and set rest periods. Since Lex and I moved into our current place in August of...