Read time: 1 min 33 sec

Whatup Reader!

That subject line is giving resignation vibes but we’re actually bringing Cardi B energy to this email.

Y’all know I’ve been deep in all things messaging, and part of that has included attempts to do something that I don’t do all that often: read some books.

Now, the reason I’m not so fond of books is quite simple: People be saying too damn much. Get to the point already! 300 pages to say what could have been delivered in a single chapter? It’s giving meeting that could have been an email.

Which brings me to the point of today’s email: Effective communication starts with the end in mind.

What is the point that you are trying to deliver?

Start by answering that question, and then simply make sure that whatever you create delivers that point.

This is something that I taught extensively during my Instagram Intensive days when I was helping folks write captions. It’s something I harp on to no end when coaching folks on how to write emails for their online business. And it’s something that I’m very happy to see being shared in the copywriting books that I’ve decided to crack open and give a shot.

Unfortunately, I don’t think it’s a message that I’ve ever delivered here on this newsletter, so today we change that.

If you think that you’re not a good writer, if you struggle to come up with captions for social media, if blank pages paralyze you, if you’re constantly saying you don’t know what to post, if you’re wanting to edit anything and make it shorter, or if you’re just wanting to improve your communication, try channeling your inner Cardi B and asking yourself “What is the point?”

Yes, I realize that in that GIF she says, “What was the reason?!”, but you get my point. 😉

Happy Tuesday, Reader.

Maestro out.

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​I write differently over here.
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