What’s the point?


Read time: 1 min 33 sec

Whatup Reader!

That subject line is giving resignation vibes but we’re actually bringing Cardi B energy to this email.

Y’all know I’ve been deep in all things messaging, and part of that has included attempts to do something that I don’t do all that often: read some books.

Now, the reason I’m not so fond of books is quite simple: People be saying too damn much. Get to the point already! 300 pages to say what could have been delivered in a single chapter? It’s giving meeting that could have been an email.

Which brings me to the point of today’s email: Effective communication starts with the end in mind.

What is the point that you are trying to deliver?

Start by answering that question, and then simply make sure that whatever you create delivers that point.

This is something that I taught extensively during my Instagram Intensive days when I was helping folks write captions. It’s something I harp on to no end when coaching folks on how to write emails for their online business. And it’s something that I’m very happy to see being shared in the copywriting books that I’ve decided to crack open and give a shot.

Unfortunately, I don’t think it’s a message that I’ve ever delivered here on this newsletter, so today we change that.

If you think that you’re not a good writer, if you struggle to come up with captions for social media, if blank pages paralyze you, if you’re constantly saying you don’t know what to post, if you’re wanting to edit anything and make it shorter, or if you’re just wanting to improve your communication, try channeling your inner Cardi B and asking yourself “What is the point?”

Yes, I realize that in that GIF she says, “What was the reason?!”, but you get my point. 😉

Happy Tuesday, Reader.

Maestro out.


Did someone forward you this email?
Click here to join the Maestro Mail family.


Do the thing.


I write differently over here.
Less advice, MOAR musings.


This email was sent to Reader. If you wish to leave the Maestro party, you can do so by clicking the 'unsubscribe' link below.

Unsubscribe | Update your profile

600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246

Hi, I'm the Maestro. 🙋🏽‍♂️

Join Maestro Mail, a weekly newsletter for folks who are committed to doing life, AND online business, on their own terms. Subscribe now for your weekly dose of actionable advice, thought-provoking insights, and personal anecdotes that will inspire you to take action while reminding you that there's more than one way to achieve happiness and success.

Read more from Hi, I'm the Maestro. 🙋🏽‍♂️

Read time: 2 min 26 sec Whatup Reader! Okay right off the bat I need to correct something from last week's email. That reframe of the two bird idiom was supposed to read: "Feed two birds with one scone". Scone with a C, not stone with a T. That was 100% my bad. Also please let that serve as proof that I don't be using AI to write these emails. Speaking of AI, my other podcast, Prompting Curiosity, just turned a year old last week on August 7! If AI ain't your thing, all good. If you're...

Video gif. Corey Gauff, father of Coco Gauf, grins from ear to ear as he claps his hands and points both fingers at someone offscreen like he's overcome with excitement, wearing a US Open badge.

Read time: 1 min 58 sec Whatup Reader! Before I hop into today musing I gotta share that after I sent out last week’s email and mentioned my distaste for the idiom “kill two birds with one stone”, a few of you hit me back and shared that you use the phrase “feed two birds with one stone”. Y’all truly are the best. Speaking of the best, today I want to share a question I received in the DMs from one of my very best good homies. I absolutely love this question and it got me thinking about...my...

Read time: 3 min 42 sec Whatup Reader! We blinked and July sprinted by, but at least we’ve still got August! (And for those of you in southern California, cheers to the very beginning of local’s summer.) If you’re new here, I send these recap emails out on the last day of each month as a way to share the things that this awesome community has told me they’ve found helpful, and also to let you in on things that are coming your way in the next few months. I know you’re busy and I realize I put...