Read time: 7 min 9 sec Whatup Reader! No fun story to set the scene today. I've been deep in the computer finishing up the rebrand of my second podcast and its associated website. MOAR on that next week. BIG stoked. Today we're once again talking about, you guessed it, the website messaging audit! If you've been with me for the past 16 months or so, you know that post-election was a tough time. It forced me to reflect on what I was building, making, and doing, and whether it was what I would...

Read time: 6 min 58 sec Whatup Reader! In full transparency, what follows is an email that I sent out last week to a subset of my full emailing list, more specifically, the subset who had specifically expressed interest in messaging help. I decided to share it with you, my full list, for this Tuesday's Maestro Mail because I firmly believe that if you're excited about something, and you want to use that something to help people, you should talk about that something. So here we are. (Big thank...

Read time: 3 min 5 sec Whatup Reader! Bring it in. (I’ve been watching too much Ted Lasso.) Let’s talk about Instagram for a second, and then about my new messaging services. So, every few years, the question, “Is Instagram dead?” starts circulating and usually coincides with a generalized aversion to posting. No, Instagram is not dead. Yes, there's something to be said about the burnout that comes from extending effort and getting nothing in return. But I’ve watched people be in a one-sided...