Read time: 2 min 53 sec Whatup Reader! I already know that a review video hates to see me coming. Yes, today I’m talking about YouTube review videos and not the absolutely INSANE 40th birthday party that I had last week. Like I wrote to my Mafiosos yesterday: Shit was the dopest ever. No notes. What I do have notes about is the fact that there are pretty much eleventy billion different ways to do most things, and rarely if ever is there a clear-cut singularly correct approach. Consider that...
10 days ago • 2 min read
Read time: 3 min 12 sec Whatup Reader! Ya’ll, 2025 and my 40th birthday are knocking on the door! Let’s gooooo. If you’re new here, I send these recap emails out on the last day of each month as a way to share the things that this awesome community has told me they’ve found helpful, and also to let you in on things that are coming your way in the next few months. I know you’re busy and I realize I put out a lot of content in a bunch of different places, so if you’re ever worried about missing...
17 days ago • 2 min read
Read time: 2 min 18 sec Whatup Reader! They say that imitation is the highest form of flattery. I think that imitation is the farthest thing from the original. Who “they” are, I have no idea, but I’m guessing that they’re people who like to copy and imitate others. Now don’t get me wrong, when we’re starting almost any new expressive endeavor (namely thinking of things like sports and anything artistic/creative) we’ll absolutely look to emulate others, especially the greats, as we find our...
24 days ago • 2 min read
Read time: 1 min 29 sec Whatup Reader! We're keeping this one short and sweet today, and not just because It’s mid-December and I don’t feel like doing shit. We're keeping this one short and sweet because I want to make sure there’s no fluff to confuse you, no extra words to distract you, and basically zero reasons for you to not take action. My soft suggestion action item for you: Write down exactly how you’re feeling right now. How much work you want to be doing, how much tv you’d rather be...
about 1 month ago • 1 min read
Read time: 2 min 36 sec Whatup Reader! So, real quick story time before I share today’s Maestro Musing with you (because JillFit asked that I include it in today's email). This past Sunday I was at a holiday party and Jill texted me that she wanted to chat about something business related. She said that it would only take two seconds but would be easier to discuss via a phone call. Now, ya’ll know I hate the phone, but there are a handful of people who I’ll get over my shit for and get on the...
about 1 month ago • 2 min read
Read time: 2 min 16 sec Whatup Reader! Full transparency, I had zero motivation to write this email. I put it off all day, and when I finally forced myself to sit down and tackle it, I somehow found myself on B&H’s website reading the reviews of a deeply discounted heavy-duty wall-mounted boom arm. Spoiler, I bought it. It was 66 degrees yesterday, on the second day of December, which is precisely why I chose to move to southern California back in 2016. The endless summer temps however don’t...
about 1 month ago • 2 min read
Read time: 3 min 48 sec Whatup Reader! Annnnd just like that it’s time for Mariah Carey to make eleventy billion dollars. Get them royalties, ma’am. If you’re new here, I send these recap emails out on the last day of each month as a way to share the things that this awesome community has told me they’ve found helpful, and also to let you in on things that are coming your way in the next few months. I know you’re busy and I realize I put out a lot of content in a bunch of different places, so...
about 2 months ago • 3 min read
Read time: 4 min 37 sec Whatup Reader! There’s no way you don’t know that Black Friday is coming buuuut you might not know where the phrase ‘Black Friday’ came from. It’s commonly believed that the phrase Black Friday was first used as a reference to businesses operating in the red (aka at a loss) until the day after Thanksgiving, when the script flipped and they magically started turning a profit and operating in the black. Honestly, wtf kind of business model would that be? Operating at a...
about 2 months ago • 4 min read
Read time: 3 min 55 sec Whatup Reader! Is there actually a cure for loneliness? I have no idea. But I was willing to risk the borderline clickbait title because I do believe that what follows are some actual action items that you fine folks might find helpful. Last week I shared a post that spoke to my belief that at the heart of most human action is an attempt to combat loneliness and feeling/being alone. We can pathologize it (“That’s textbook attention-seeking behavior.”), demonize it...
about 2 months ago • 3 min read