Read time: 3 min 21 sec Whatup Reader! So I went to the dentist last week. I had scheduled the typical four-month cleaning but I didn't realize that it was also time for the annual X-ray session. I got to the front desk and the receptionist greeted me, handed me the normal sign-in forms, and said, "We’ve got you down for a cleaning today and X-rays." I honestly had no idea that X-rays were going to be a thing, so I asked if we could forego them this time and just get a cleaning. When it comes...
18 days ago • 3 min read
Read time: 4 min 19 sec Whatup Reader! Last week I ordered a hip ab and adduction machine from Temu. My guess is that you just read that sentence and thought the same thing as the majority of folks on Instagram who messaged me after I shared about my online expense: I'm shook. A little backstory: I have loved the hip ab/adductor machine forever. Call it what you want: good girl-bad girl machine, in-out machine, no matter the name, my love for it has remained the same. Unfortunately, said...
25 days ago • 4 min read
Read time: 2 min 25 sec Whatup Reader! If you don’t talk about things, people don’t know about things. If you’ve made it to the end of my at-times lengthy emails, then perhaps you’ve seen my footer that reads: I write different over here. Less advice, MOAR musings. If you click on that first part it takes you here, the the information page for my paid blog, Maestro Musings. I started Maestro Musings a little more than a year ago, on March 21st, 2025, and then, largely fueled by a desire to...
about 1 month ago • 2 min read
Read time: 3 min 16 sec Whatup Reader! Welcome to April! Let’s get right into it: I'm going to use this email to toot my own horn and also impart a warning. The Website Messaging Audit that I rolled out in February has been going phenomenally. It is one of the best services I have ever launched, and I truly want to take as many people through it as possible. (Don't just take my word for it.) One of the things that I do as part of the Website Messaging Audit is what I call copy-consulting. I...
about 1 month ago • 3 min read
Read time: 2 min 42 sec Whatup Reader! NGL, March flew by with the quickness and I have nothing witty to say about it that will prevent me from sounding like Grandpa Simpson, so we’ll just acknowledge the continued rapid passing of time and hop right on into this month’s recap. If you’re new here, I send these recap emails out on the last day of each month as a way to share the things that this awesome community has told me they’ve found helpful, and also to let you in on things that are...
about 2 months ago • 2 min read
Read time: 3 min 39 sec Whatup Reader! Happy almost end of March! I think we continue to be in a time where celebrating things and expressing happiness feels, dare I say it, weird. Yes, we all know that hiding or reducing our own happiness will objectively do nothing to change the hardship and suffering experienced by others, but nonetheless it can still make you feel some kind of way to be outwardly celebratory and joyful when there's just so much shit going on and people are so visibly...
about 2 months ago • 3 min read
Read time: 7 min 9 sec Whatup Reader! No fun story to set the scene today. I've been deep in the computer finishing up the rebrand of my second podcast and its associated website. MOAR on that next week. BIG stoked. Today we're once again talking about, you guessed it, the website messaging audit! If you've been with me for the past 16 months or so, you know that post-election was a tough time. It forced me to reflect on what I was building, making, and doing, and whether it was what I would...
about 2 months ago • 6 min read
Read time: 6 min 58 sec Whatup Reader! In full transparency, what follows is an email that I sent out last week to a subset of my full emailing list, more specifically, the subset who had specifically expressed interest in messaging help. I decided to share it with you, my full list, for this Tuesday's Maestro Mail because I firmly believe that if you're excited about something, and you want to use that something to help people, you should talk about that something. So here we are. (Big thank...
2 months ago • 7 min read
Read time: 3 min 5 sec Whatup Reader! Bring it in. (I’ve been watching too much Ted Lasso.) Let’s talk about Instagram for a second, and then about my new messaging services. So, every few years, the question, “Is Instagram dead?” starts circulating and usually coincides with a generalized aversion to posting. No, Instagram is not dead. Yes, there's something to be said about the burnout that comes from extending effort and getting nothing in return. But I’ve watched people be in a one-sided...
3 months ago • 2 min read