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Whatup Reader!

First off, apologies for the extra email I sent ya’ll yesterday that was intended for my Mafiosos. At least once a year I mess up on the email segmenting and give my entire list a little bonus email. It be like that sometimes. Much appreciate your understanding, and shoutout to those of you who kindly hit me up to let me know about the SNAFU.

Whenever I sit down to write these emails, part of me wants to start them by saying some Maestrofied version of “I hope this email finds you well”, but given the current state of affairs, my guess is that it might find you something like this, so just know that you’re not alone:

I tend to use this newsletter as a way to share my thoughts and dispense life advice more than anything, with the very occasional business-related take.

Today is one of those once-in-a-blue-moon messages, and I’d like to share my two pennies on the state of online business: Don’t be afraid to go back in-person.

This is by no means me saying that online business is dead or dying. I’m not part of mainstream media. I don’t write for clicks.

This is me simply sharing trends I’m seeing and realities that I’m forecasting.

We’re deep in the Information Age, while also being fully immersed in an attention economy, and living through late-stage capitalism. 😮‍💨

Community always has been, and always will be the answer, and as much as I love the online space, in-person community is what is needed right now more than anything else.

I will forever champion and be grateful beyond measure for my online communities, AND I will also champion the value of in-person communities. Let’s stop with this binary thinking, shall we?

I believe that AI will only further the demand for in-person connection and community, and it’s also my hope that folks choose to be more human (as opposed to doing more work) with any time gained by incorporating AI into their workflow.

I know that right now there is a common sentiment of, “What can I even do that would make a difference?”

I can’t provide a specific answer, but my guess is that it’s something in-person.

Happy Tuesday, Reader.

Maestro out.

PS - A “blue moon” doesn’t mean the moon turns blue. It refers to the rare extra full moon that shows up about once every 2–3 years. Normally we get 12 full moons a year, but every 2-3 years the calendar and lunar cycle line up to give us 13 full moons, meaning one month ends up with two full moons. That’s how “once in a blue moon” came to mean “hardly ever.”

PPS - Happy birthday to my old neighbor, Stephen. He's not on IG or I'd be shouting him out there, so feel free to say a mental happy birthday to him. I know he's reading this and I know he'll appreciate it. 💚

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​I write differently over here.
Less advice, MOAR musings.

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