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Whatup Reader!

First off, BIG thank you for the kind (and enthusiastic) responses to last week’s email. Ya’ll are my people.

I wanted to follow up that email with a business lesson that maybe is a non-sequitur, but I don’t even care, because it needs to be said.

Ya’ll, if no one has raised their hands and said they want the thing that you want to make, DON’T LAUNCH IT.

I’m not saying this because I don’t believe in you, I’m saying this because I believe in math.

So last week I gave you a definition for regenerative commerce, loosely defining it as: Running a business that doesn’t just extract value (time, money, attention) but actively creates conditions where your customers, collaborators, and even you come out healthier, stronger, and more resourced.

Y’all, it’s still a business, and businesses are built on solutions to problems (h/t to Danny Matta for that one).

If no one has that problem, or no one cares to have that problem solved, it doesn’t matter how good you think your idea is or how regenerative your intentions may be.

There’s a reason I spend months building the waitlist for my Instagram Intensive.

There’s a reason I’ve run the Instagram Intensive 16 times (don’t forget that registration for the 17^th and FINAL round opens next Monday, Sept 22^nd).

There’s a reason I coach ALL my clients, and honestly just anyone who will listen to me, to ensure demand before launching an offer.

My preference will always be a waitlist, as it forces people to take a little action and put a teeny bit of skin in the game (giving you their email address). But pick your poison.

I’ve had this newsletter since the end of 2017, and I’ve come to realize that I don’t enjoy writing about online business strategy nearly as much as I enjoy connecting everyday moments to the bigger themes that they represent, but sometimes the tactical is what’s on my brain, and so it’s what I share.

Who am I to argue with the Muse.

Talk to your people. Ask them question. Listen to their answers. Don’t assume things. Take note of their actions.

Well, well, well, I suppose right there we have the bigger theme that I stay so fond of.

Alrighty, the Muse says it’s time to go.

Happy Tuesday, Reader.

Maestro out.

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