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Whatup Reader!

No life lessons this week, just an announcement, which, I guess is actually a lesson: If you want to make sure people know about something, make sure you actually talk about that thing.

So, the announcement:

Cinco de Maestro is around the corner, and this year I’m doing it a little differently.

No countdowns. No "expiring" discounts (let’s be honest, they always come back). No buy more to save more.

Instead, two new projects that I’m genuinely excited to share with you:

• Press Record: The Podcast Launch Workshop - A live workshop for folks who are ready to use their voice, literally. Whether you’ve been thinking about starting a podcast for years or just started toying with the idea, I’m going to lay out exactly how to launch a podcast AND how to keep it going. That’s the real magic.
• Maestro Musings: A Paid Blog - A place for the thoughts I need to write, whether they teach a lesson or not. No Substack, no algorithms, no clickbait, no funnels. Just my words and a way to support them if the spirit moves you. (Don't worry, this weekly newsletter email isn't going anywhere.)

Both go live next Monday, May 5^th, Cinco de Maestro. Yes...it's gonna be May.

Real quick, because you know I’m all about saying the things and addressing any elephants that may be in the room:

Cinco de Maestro is my own long-running tradition, but the real Cinco de Mayo commemorates the Battle of Puebla and the Mexican army’s victory over France at the Battle of Puebla, which, though not a major strategic win in the Franco-Mexican War significantly helped to bolster the resistance movement. In Mexico, Cinco de Mayo is not the hugely commercialized holiday that alcohol companies would have you believe, but here in the US it has come to be known as a day to celebrate Mexican culture and heritage.

I started Cinco de Maestro largely as a way to ride the celebratory nature of the day, but given everything :::gestures around broadly::: that we are currently living through, it feels like leaning into the resistance piece fits perfectly.

If you’ve been consuming any of my content, you know that lately I’ve been pausing. I paused the Instagram Intensive, I’ve paused my usual Instagram posting cadence, I’ve paused anything that didn’t feel aligned or useful.

These new offers feel very aligned and very useful.

So I’m launching them.

No pressure. No hard sales. No hard feelings if they aren’t for you.

Full deets dropping on May 5^th. I’d tell you now but I still gotta make the sales pages 🤷🏽‍♂️.

As always, thanks for rocking with me.

Happy Tuesday, Reader.

Maestro out.

Do the thing.

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