What TF else are you gonna do?


Read time: 2 min 36 sec

Whatup Reader!

So, real quick story time before I share today’s Maestro Musing with you (because JillFit asked that I include it in today's email).

This past Sunday I was at a holiday party and Jill texted me that she wanted to chat about something business related. She said that it would only take two seconds but would be easier to discuss via a phone call.

Now, ya’ll know I hate the phone, but there are a handful of people who I’ll get over my shit for and get on the phone with, and Jill is one of those people.

So I texted her back that I’d call her, only to realize that apparently I don’t know how to actually make a phone call. I was Sunday’s-date-years-old when I learned that if you hit the phone icon that appears when you tap on the person’s name while in the text message window, it does not in fact initiate a regular phone call. Nope. Instead, you get a FaceTime audio call.

Why?!

Also, apparently when it’s a FaceTime audio, you can see the other person but they can’t see you.

What nonsense it this?!

Eventually the call was completed and everything worked out, but if you have no idea how to make a call on your iPhone, know that you’re not alone.

If you’re an expert at calling and cannot relate to my struggle, good for you, and also, please don’t call me.

Ok so on to today’s musing:

I understand asking ‘What’s the point?', but my response to that is ‘What’s the alternative?’.

Or, as the subject line of this email stated, what tf else are you gonna do?

To make my phone call story slightly less random, this concept is something that Jill and I discuss quite often when fielding social media complaints from online business owners.

Like…what tf else are you gonna do?

I get it, you spent eleventy billion hours on a post and it got three likes, one of which came from your mom.

But honestly, what’s the alternative? What tf else are you gonna do?

If you have a legit answer to that question, meaning you have a viable action item that will lead to the outcome you want and produce the same results as the initial complaint-related action, then by all means, do that thing.

But for the most part, the alternative offered up is to do nothing. The alternative is to sit there and wish that things were different.

Understandable…but not helpful.

Ya’ll already know that I be hoping you apply my Maestro Musings to life and the bigger picture, so as to avoid any confusion, allow me to lay it out for you:

As we move forward in this post-election climate and you’ve identified your initial marching orders, if at any point in time you find yourself asking, “What’s the point?”, I encourage you to ask yourself the follow-up question of, “What’s the alternative?”.

To repeat a sentence from last week’s email, We show up and do the work not because the outcome is guaranteed, but to be able to say that we did everything we could.

Cheers to figuring out my phone and doing everything we can.

Maestro out.


Do the thing.


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Hi, I'm the Maestro. 🙋🏽‍♂️

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